WORK PERFORMED

/Advertising

Challenge

Trust for Public Land engaged us to develop an advertising campaign that promoted awareness, garnered support and help fundraising efforts for an ambitious public green space project along the Chattahoochee River.

Approach

We went through our process of Discovery, Define and Development to come up with multiple ad campaign directions. Unfortunately, because of internal factors at Trust for Public Land, the campaign has never been Deployed.  (Our Four-Ds project process of Discovery, Define, Development and Deploy can be used in various degrees of formality, depending on the project and client needs.)

Results

Ad campaigns that included Out-of-Home billboards, digital ads and magazine print ads were presented and well-received by internal stakeholders.