WORK PERFORMED

/TV Campaign
/Photography
/Radio
/In-Store
/Marketing Support
/Out of Home

Challenge

Differentiate Tropical Smoothie Cafe from other fast casual restaurant chains and increase promotional sales.

Approach

We developed, designed and produced assets across all media for 6 promotional periods annually that reinforced brand personality within the millennial, health-conscious consumer market by highlighting unique flavors and ingredients and promoting a healthy, active lifestyle.

Results

From TV and radio, to in-store promotional materials and mailers to website and loyalty app development, Seed Factory helped to unite the brand and engage customers. By focusing on the company’s healthy ingredients and fun island influence, Tropical Smoothie Cafe was able to connect with the flavor-seeking, health-conscious consumer.