WORK PERFORMED

/Brand Identity
/Tagline
/Web Development
/Design

Challenge

Thriving Together Atlanta (TTA) is an innovative collaboration between the City of Atlanta, the CDC Foundation, National Black Arts Festival, and out of Hand Theater. It is an initiative funded by Bloomberg Philanthropies with a $1 million Public Art Challenge grant, to raise awareness of how systematic racism continues to impact the health and well-being of citizens. It brought together mayors from different cities, residents and artists to develop temporary art projects that address important civic issues in their communities.

Approach

Our creative and design team created the branding for the Thriving Together Atlanta program, which included the logo, visual language and color palette. The large A in the logo represents Atlanta and is in the shape of a pyramid, a visual representation of strength. The large A is divided, representing the division of equity in the city. The two Ts in the logo face each other, representing the goal of working and thriving together in symbiotic harmony. The entire logo is asymmetric, which creates a more complex relationship between elements, more fluidity and represents progression. The colors in the logo show the vibrancy and energy of the Thriving Together Atlanta program.

Our agency also created the design materials (collateral, postcard, banner) that were used at the March 2024 launch event. In addition, we designed a microsite to raise initial awareness for the program, showcase the artists involved, and highlight ways to get involved. We also created a style guide for all partners that provided the meaning behind the logo, colors chosen and how to correctly use the logo

Results

The branding, design elements and website were very well received by Bloomberg, the Atlanta Mayor’s office and nonprofit partners. Thriving Together Atlanta continues to be a growing, collaborative effort that engages communities through the power of art to educate, empower and mobilize individuals towards positive action. Since the launch program additional TTA equitable dinners have been held, with many more events and art installations to come.