Create a brand ambassador campaign that positions RunSocial as the pioneer in mixed reality running technology and gains organic attention from influential media and social influencers.
To create buzz and credibility for RunSocial, we identified and worked closely with brand ambassadors across North America to advocate for the brand. We identified key brand ambassadors that focus on fitness, running and healthy lifestyles and recruited them through a creative execution that helped them feel part of the “tribe”. These ambassadors also had special insight into new products before they were released and provided tangible feedback to make the app even better.
Within a three-month period, we partnered with more than ten brand ambassadors who continually spread the RunSocial word through blogging, tweeting, Facebooking, Instagraming and influencing close to 100,000 people!