APHA (American Public Health Association) needed to promote the importance public health workers and the opportunities within the field.

WORK PERFORMED

/Video Storytelling
/Case Study Writing

Challenge

APHA (American Public Health Association) to promote the importance of public health workers even as government funding was decreasing on a national level.

Approach

Interview people from different segments within public health to create interest and education around the opportunities and needs there are in the field of public health.

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Results

Our team developed three videos (one long format and two “cut-downs”) from a one-day shoot. We focused on individuals telling stories about their careers and experiences to create interest.

We used AI animation as our B-Roll in the long-format video to create interest and a bit of brevity during trying times in public health.