Recommended to us by another nonprofit client of ours, GCEE was in need of a rebrand to attract more, and larger, donors. They were also approaching the 40th anniversary of the organization and an update branding effort would be a timely welcome for board members and supports.
During the discovery phase with the client, we learned more about what he hoped to accomplish and portray with the brand refresh. He was very clear and decisive when it came to sharing his hopes, goals, outcomes and preferences in a brand redesign. This helped us immensely and we were able to put a lot of focused ideas and design directions in front of their team during the exploration and execution stages.
Below are examples of how the rebrand came to life – from the new logo and color palette to T-shirts and car clings.