WORK PERFORMED

/Brand Refresh

Recommended to us by another nonprofit client, GCEE was in need of a nonprofit brand update to attract more, and larger, donors. They were also approaching the 40th anniversary of the organization and an update branding effort would be a timely welcome for board members and supports.

During the discovery phase with the client, we learned more about what they hoped to accomplish and portray with the brand refresh. They were very clear and decisive when it came to sharing hopes, goals, outcomes and preferences in a brand redesign. This helped us immensely and we were able to put focused ideas and design directions in front of their team during the exploration and execution stages.

Below are some examples of how the rebrand came to life – from the new logo and color palette to collateral, advertising, site update and swag.