WORK PERFORMED

/Advertising

Challenge

We needed to set All-American Swim, an Ironman distributor, apart from other retailers in the category as they were new to online sales.

Approach

By showing All-American Swim clearly understood the mindset and determination of triathletes, our goal was to create a tribe of like-minded athletes who would emotionally connect with the fierce competitor mindset of our campaign.

Results

Consumers connected with All-American Swim, and the Ironman brand, in a way they never had before; Athletes requested posters for their homes and training gyms. The campaign was featured in the Communication Arts Advertising Annual.