WORK PERFORMED

/Advertising

Challenge

Set Ironman distributor, All-American Swim, apart from everyone else in the category by showing they clearly understand the mindset and determination of a triathlete.

Approach

Create a tribe of like-minded athletes who would emotionally connect with the fierce competitors and gritty headlines in our campaign.

Results

Consumers connected with All-American Swim, and the Ironman brand, in a way they never had before; Willing to put their pocketbooks where their emotional dedication lay. Athletes requested posters for their homes and training gyms.