WORK PERFORMED

/Public Relations (PR)
/TV Commercials & Video
/Creative-Digital Assets
/Hispanic Market Advertising

Pro Tool  Reviews® Hands-on review

Situation

As the PR agency for building products company ProDriven, our strategy has been to position Werner Ladder as an innovative leader in climbing, fall protection equipment and as a safety advocate. We’ve driven the narrative and product coverage for over fourteen years as a trusted partner. We also do creative work on a project basis.

Approach

We work as a strategic and hands-on partner to position the company and its key brands (largest ladder manufacturer in the world) proactively with national media, trade, and influencers.

• Develop compelling, high-quality content that positions spokespeople as industry experts, thought leaders and trend setters – editorial, contributed content, bylines, awards
• Lead narrative around key safety initiatives–comes to life through key programs
• Leverage NCAA sponsorship to tell stories that connect consumers with the brand
• Introduce 10-15 new products each year
• Serve in an integrated communications role to ensure consistent messaging and approach across marketing channels

Results

• More than 1,000 stories per year, 10+ billion impressions and increased media value YOY
• Influential media coverage from the New York Times, Popular Mechanics, Extreme How-To, Family Handyman, Bob Villa, Fine Homebuilding, USA Today, Safety & Health Magazine, MSN
• Safety and innovation continue to be key themes, included in 40% of all coverage
• Established credibility and trust through contributed content and national, industry-leading awards
• Product seeding showcases hands-on validation and drives contractor trust