Client: Best Buy

WORK PERFORMED

/PR

Challenge

Own and win the Holiday Season through creative programming and traditional PR approaches.

 

Approach

A series of holiday tactics were executed:

  • Develop a holistic media strategy between mainstream and social media to maximize reach.
  • Get executives in front of media early in the season.
  • Utilize BlueShirts (the in-store sales force) as brand evangelists.
  • Directly engage consumers and build brand preference through key programs.

Results

  • Secured 9,000+ print, online and broadcast stories over the 3-month holiday timeframe.
  • More than 1 billion media impressions.
  • Best Buy owned 72% of the overall share of voice for media coverage.
  • Ad value equivalency of $1.5 Million

Celebrity Campaigns

Halloween Campaign

Black Friday Campaign

Black Friday VIP Campaign

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