/Strategy & Positioning
/Video & Photography
Beauflor is a European manufacturer of flooring solutions, known internationally for their innovative vinyl products. When the company came to N. America and built their first 500,000 sq. ft manufacturing facility, they chose Seed Factory as their Agency of Record for all branding, advertising, PR and marketing support.
Beauflor’s current branding proved successful for their European customers, but in order to sell into the US, they needed to establish an emotional connection with this new market. To accomplish this, Seed Factory developed and executed a fully integrated branding effort to connect with both B2B and B2C audiences. A more approachable position and tone for all written language, graphic elements and photography has been executed across all branding and marketing communication efforts.
We focused on a simple, yet bold brand identity that would be easily recognizable and stand out from the competition, and a simple message that would resound with the company’s new customers. This new brand position and voice was seen across every communication channel including all print advertising, the US website, tradeshow graphics, sales collateral, video content and social media activations. We were also able to tell the story through editorial that positioned Beauflor as a category and industry leader.