WORK PERFORMED

/Fully-Integrated Marketing
/Creative-Advertising
/Media Buying
/Public Relations
/Photography & Video
/Web Development
/Design

Integrated Support

We’ve been working with Atlas Roofing Corporation for more than eight years and have partnered with two divisions, including the Roof & Wall Insulation division and Shingles & Underlayments teams. What started as one project for a roof brochure has grown into partnering on numerous integrated marketing campaigns. We target multiple audiences through our campaigns, including contractors, architects and consumers.

Approach

Every approach and campaign is different based on the business objective, but we have activated memorable tactics to connect with the Atlas Roofing audiences. Some examples include concepting and producing videos regarding customer testimonials, contractor programs, new product introductions as well as safety videos used at the manufacturing facilities. We’ve also launched new products, including the HP 42” shingles and new initiatives, like the partnership with the Veteran’s Community Project to build homes for homeless veterans. We’ve built interactive tools for architects and contractors. And we’ve developed integrated marketing programs that ensure all messaging and visuals are consistent across all marketing touch points, including tradeshow visuals, photography, digital activations, advertising, public relations, customer case studies and collateral. We’ve had the opportunity to partner with Atlas from initial strategy to final execution and provided support for a variety of projects.

Results

A healthy, sustained client-agency relationship that continues to support solid growth results through an integrated marketing approach.