WORK PERFORMED
/Fully-Integrated Marketing
/Public Relations
/Creative-Advertising
/Media Buying
/Photography & Video
/Web Development
/Design
Client: Atlas Corporation
Integrated Support
We worked with Atlas Roofing Corporation for more than ten years as a marketing partner for multiple divisions, but mainly their polyiso insulation division. What started as one project for a roof insulation brochure grew into a marketing partnership that spanned over 500 projects through the years. We target multiple audiences through our campaigns, including architects, engineers, contractors, and consumers (residential shingles division).
Approach
Every approach and campaign was different based on the business objective, but we have activated memorable tactics to connect with architects, contractors and specifiers. We’ve executed product launches for multiple divisions. We’ve built interactive tools. We’ve developed and executed across all marketing touch points including video, trade shows, photography, digital, advertising, public relations and collateral. We’ve had the opportunity to partner with Atlas from initial strategy to final execution and acted almost as an internal agency for so many years.
Results
A healthy, sustained client-agency relationship that supported solid business growth using an integrated marketing approach for over ten years.
Producing over 25 videos and photo shoots, please view those examples HERE.
See below for all other types of work.
Over 20 Customer Success Stories Produced
Our efforts ranged from interviewing and writing for digital and one-pagers formats to also producing video and photography. We also did all PR outreach to get editorial (earned) coverage of the stories. We also built an interactive map on their website that contained many more shorter project profiles.
Trade Show Booth Concept and Design
Website
Design, copywriting and development of the atlasrwi.com multi-site for over 7 years. It includes multiple inactive functions like a wall builder tool with customized data sheet packaging for the specific wall built and an interactive project profile map.
