WORK PERFORMED

/Advertising
/Digital
/Packaging

Challenge

Armpocket needed to move from being a product to creating an ownable brand in order to keep their premium price point, as the market was being flooded with cheap knock-offs.

Approach

Create a campaign that positioned Armpocket as a brand that stood for the same ideals as their desired audience, while also highlighting product benefits and attributes.

Results

Half-page and full-page ads in niche consumer publications moved perception of the brand to the top of the armband category.