Capabilities
As an integrated marketing agency based in Atlanta, we focus on digital and traditional advertising, PR and design, including social media, branding, positioning and creative. We work with national and regional B2C and B2B brands that care about ideas and craft. Often we work with challenger brands, but also with some category leaders to keep them ahead of the curve. From project and creative briefs, through ideas and execution, you can be assured you’ll get talented people working on your brand. Because of our backgrounds at large agencies, we know what it takes to stand out. But now we operate in a much more nimble package because you have to move at the speed of digital in today’s marketing world. From strategists, media planners, creatives and PR professionals, we have a huge network of the most talented people in the country and in-house. If there’s a part of the project or agreed upon strategy that doesn’t play to our strengths, we’ll collaborate with another agency of your choosing or our recommendation.

Advertising

Emotion and human insights are how we connect brands with audiences. People make decisions with their hearts, then justify with facts, figures and benefits that support their decisions. We get to B2C and B2B audiences by focusing on extended benefits, then rationalize with product or service benefits, facts and support points. We use positioning, tone or voice (humor, wit, heart-strings), shared-experiences, entertainment, education and more to build your brand.

Brand Positioning
Research and Consumer Insights
Consumer Definition
Integrated Marketing Plans

Video Content
TV Commercials
Digital, Print & Social
Radio, OOH & Guerilla

capabilities-advertising

Public Relations

Sharing your brand, product or initiative driven stories is crucial for growth. We know how to develop compelling messages for a variety of stakeholders. From business partners to influential media and consumers, we identify the right approach, timing and channels to create a successful public relations campaign.

Media Pitching for B2C and B2B
Case Studies & Thought Leadership
Social Media
Positioning and Messaging
Product Launches
Consumer Education
Reputation Management
Influencer Marketing & Ambassador Relationships
capabilities-public-relations

Digital Marketing

We understand how to market in a digital age, from macro to micro targeting audiences to using SEO to shape content and PR efforts. We develop the strategy to deliver better results. We can target audiences through paid search, social and YouTube. We can help you find, target and engage with your audiences where they live online.

capabilities-digital

Design

Design is so important because it often creates a person’s first-impression of a brand. Without great design and imagery, acceptance of your message is that much more difficult. Because of this, we bring a keen eye and years of experience to everything we do.

Logo Development
Identity Systems
Brand Style Guides
Marketing Brochures & Collateral
Photography
Trade Show Graphics
capabilities-design

Social

Feeding the social media beast takes a concerted effort. Like anything, it requires time, dedication and quality content, especially when building engagement. Once we understand your brand, conduct competitive and industry audits and create the right tone and approach by social channel, we work to proactively share your voice with your online community. We work with the algorithm, not against it. We create great social media content with stellar engagement.

Strategy
Management
Analytics and Reporting
Influencer Relations
Targeted Advertising

Creative Content
Concepts
Photography
Video and Animation

capabilities-social