Blog
Hopefully you can learn something, or at least be entertained with some of our blog posts. We use it to share news, give updates on anything Seed Factory related or just discuss timely topics related to marketing, advertising, PR, design or digital.

Six Benefits of a Content Marketing Strategy

If you Google “content strategy”, you’ll find more than 23,000 page results. It’s undoubtedly been a hot topic over the past few years and if you have a marketing role, you are probably asked continuously about the best content strategy and approach. For PR professionals, content strategy isn’t new, but instead another term for planning

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Tips for creating six-second commercials

You’ve probably heard that YouTube and Facebook are selling six second ads with FOX, the first TV network to experiment with the format. So how should marketers think about this new format that will gain steam in 2018? For one, don’t think of it as new. Anyone remember print advertising? Anybody remember Vine? Yep, the

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Seed Factory Highlight Reel 2017

We don’t know of many U.S. advertising and creative agencies that have Highlight Reels. In the U.K. they call them “Showreels”, but I don’t think that’s a familiar term on this side of the pond. Production and post production companies have been using highlight reels for as long as I can remember, but ad agencies

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Rebranding, or Brand Refresh, Here Are Some Tips to Consider

It might be a total rebrand or it might be considered more of a brand update or refresh. Either way, it’s probably one of the most significant marketing challenges the company will face in a given year and it’s important to get it right. Here are a few tips from our experiences. Get decision makers

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Seed Factory Hires Account Director

We’d like to happily announce our newest rock star employee, Allison (Alli) Stover. She’s joined us officially as an Account Director and New Client Relations extraordinaire. Prior to joining Seed Factory, Allison served in an Account Supervisor role at BBDO ATL, where she oversaw all aspects of the day-to-day relationship with Norwegian Cruise Line including

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Outdoor Industry in Atlanta? Absolutely.

When people think about the Outdoor Sports Industry and which cities and states it thrives in, they usually don’t think of Georgia. What comes to your mind? California, Colorado, Washington, Oregon? Probably. But did you know that Georgia is only behind California, Florida and New York for outdoor recreation consumer spending? From what we can

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Interbike 2016

  I’m back in Atlanta from Interbike and recovered by doing a real road ride and also a fun ride on Sunday. It was one of Atlanta’s “Streets Alive” days so I went out with the urban masses to celebrate human powered transportation in the ATL–biking and walking. But back to Interbike. Even though we

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Branding Emotion

Helping build a brand based on a powerful insight is our favorite type of work we do here at the agency. We had the opportunity to partner with Navicent Health to build a new, simple, understandable brand. Developing a branding campaign around a central truth is a tactic that all marketers can leverage within their

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Mountain Biking and Everything Else Outdoors

A few of us around here have finally gotten into our mountain bike groove this summer and it feels good. Atlanta has the good fortune of being situated 3 hours from a few of North Carolina’s best trails–the Pisgah/Brevard area and the Tsali/NOC area. I’ve been a huge fan of Tsali for about 16 years

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Werner Co. Wins PR Daily Award!

We’ve had the opportunity to work with Werner Co. for more than three years now and today received news that a recent campaign won the FIRST place prize in Ragan’s 2015 PR Daily Awards for best Product Launch. Exciting news! As background, Werner introduced an entirely new type of ladder to the market and through a

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Outdoor Industry Ad Agency—Ready for Summer and You.

As the warm summer weather is upon us in Atlanta, we are getting outdoors a lot more. The miles are being put on the staff’s bicycles while the hiking boots and trail running shoes are being laced up much more often. We’re hoping to put in some epic trips this summer before making it to Outdoor Retailer in

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Transparency in a Crisis is Crucial

The past 48 hours have been very telling for the Germanwings Flight 9525 crisis. While horrified by the tragedy, I would like to compliment the speed and transparency of which the information is being delivered to families and the public. With loss of life, especially of this magnitude, there is nothing more critical than to

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How to Kill Your Brand Equity

We are hoping this Halloween that you BUILD your brand equity vs. killing it. We’ve listed below a few ways brands have killed their brand equity…don’t let this be you! 1. Be a Social Media Zombie – don’t respond to questions or comments. 2. Frankenstein your brand tone and personality. 3. Beat your customers bloody with

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Ad Agency New Business for Outdoor and Non-Profit Clients

We’ve had a busy fall at our Atlanta ad agency with a couple of new business pitches. We won one, and didn’t win the other. We’re really excited about the business we won because it is in the outdoor industry and the company has huge potential to become a major brand, but we can’t talk

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Healthcare Brand Launch

After nine months of planning, 900 names, 30+ logos and taglines, more than 20 teaser ads and over 300 press event participants, our team was thrilled to officially launch Navicent Health. The healthcare system, formerly known as Central Georgia Health System, has the second largest hospital in the state of Georgia (second to Emory), but

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Free Marketing for the Sports and Outdoor Industry

That headline gets your attention doesn’t it? It’s actually not far from the truth. While we’re not offering our services for free, we do want to point out one very simple marketing solution that, if your company sells a product and isn’t doing this, you’re missing out on free branding. Any company that is in a

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An Advertising Book Worth Reading

Hegarty On Advertising, Turning Intelligence in Magic is written by John Hegarty, who I would consider one of the great minds in modern advertising. His agency, BBH which started in London and now has offices in New York, Singapore and other global cities, is behind the amazing campaigns for Levi’s from the late 80’s through

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Atlanta Ad Agencies—Business is Good

As the Atlanta economy picks up speed once again, many Atlanta ad agencies are feeling the uptick in business. Seed Factory has been around for almost 2.5 years and we’re busier than we’ve ever been. Our current roster of clients are keeping us busy with rewarding and challenging work. Currently we have some exciting projects

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Every Touch Point Counts—From the first experience to delivery of the product or service

The Seed Factory crew was recently invited to a Nike ID party, where each person picks and customizes their own shoes.  It was a small event hosted by a trade magazine and every attention to detail was thought through by the brand. We left the store being a bigger fan than before. (Disclaimer: We do

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Atlanta Snowpocalypse—Seed Factory Stayed Open!

Seed Factory is based in Atlanta. Sometimes we’re embarrassed by that. We couldn’t agree with Jon Stewart’s humor more. The fun starts about 1:49 into this video: The Daily Show Get More: Daily Show Full Episodes,The Daily Show on Facebook

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Branded Video Content Ideas, Part 2

Here’s Part 2 of how to make a memorable video that is highly viewed. These tips will get you more views and help build your brand. Don’t forget to review steps 1-5 below this post. 6. Be weirder than weird. It’s always fascinating to watch weirdness and try to figure out why someone did something

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Building a Brand with Video: How to Get More Views, part 1

Getting a video viewed by more than the amount of employees in your company comes down to content quality and promotion (more on that part later), so here’s some ideas about what makes a good branded video. 1. Use physical comedy. We can’t stress this enough. People love physical comedy, and they love to share

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Smart insights create human connections

Here’s an example of how a simple insight can lead to a strong campaign. It connects with users on an emotional level because it shows the company understands the culture and helps women indulge in their product without being taboo.

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Top 10 Best Coffee Shops in Atlanta

We are firm believers that there’s never a bad time for coffee. And lucky for us, our agency just happens to be located close to some of Atlanta’s best coffee shops. Here is a list of some of our favorite local spots to get you through the day. West Side Revelator – This is our in-house

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New Print Campaign for Armpocket

This is the first published ad of many we created for our new client, Armpocket. This particular ad is B2B, but we’ve also produced 6 consumer print ads and 4 Flash banners ads since partnering with Armpocket on October 1st! With the original photography we shot in-house, that made for a busy, busy month of

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Top 10 Best Margaritas in Atlanta.

As we just hit our agency’s 3-year anniversary this week and we’ve launched a new website, we thought an internet-gift-to-you would be a nice commemoration. So here is what we think are the best margaritas in Atlanta in the form of a Top 10 for all our fellow Atlanta residents, and our out of town

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Pearl Izumi Ad Humor Goes Over the Line, But—

There’s the original ad, and then there’s our suggested make-good ad. Pearl Izumi and their ad agency are taking some heat (see NBC News article) for taking their humor too far. This ad showing a dog that has died by trying to keep up with his owner (who can run so much farther wearing Pearl

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Freestyle Kayaking World Championships

As the creative director of Seed Factory, I drove up to Nantahala Outdoor Center on Sunday to shoot some of the warm-ups to the Freestyle Kayaking World Championships. We’d love a Kayak client at the agency. Maybe if a brand like Dagger, Wave Sport, Jackson Kayak, or Confluence Watersports needs a new agency, they’ll call

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Outdoor Retailer 2013–The View from an Ad Agency

What a week in Salt Lake City at the Outdoor Retailer Summer Market! (It’s a trade show for the Outdoor Recreation industry). We had the opportunity to attend several thought-provoking sessions from leaders in the industry as well as see a ton of new products and proven brands. It’s been fun because we, as an

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Want more brand ambassadors? Start with the ones you have.

Not sure who your true brand ambassadors are? Or when I say to start with the brand ambassadors you have, did you immediately think about how many “fans” your company has on Facebook? But what if I said I want you to start with your brand ambassadors that aren’t just your Facebook fans? Would you

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How Healthcare Providers Can Benefit from Social Media Monitoring

With social media, healthcare providers now have greater insight into the patient experience than ever before. With patients going online to research their health and talk about their concerns, it’s essential for marketers to have a plan in place for monitoring social media conversations. Doing so enables you to: Become an Online Health Educator: Pay

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Earned, Owned or Paid Media Channels. Also Known as: PR, Social Media or Advertising.

How can brands successfully connect with and continue to highlight relevant content for their audiences? One way is to not abandon a traditional communications approach and weight all of your efforts on social media platforms that are continually changing. It is important to maintain a balanced mix. Companies should not rely too heavily on Facebook, Twitter

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Tres de Mayo Party

We’re having a party on Friday, May 3rd and if you know know us, (or want to bring some business our way!) you’re certainly invited. Please, no juniors looking for jobs. We get enough of those resumés to fill a much larger office than we have. 🙂 Also, so you know, we couldn’t get a Mariachi

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Good SEO is Key

We don’t promote ourselves as SEO specialists, but we do have an idea or two about how to get companies to page one of Google search. It takes some time, effort and a small investment, but if your company isn’t on page one for a few key search terms that are relevant to your business,

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Pro Sports Week at Seed Factory

Wow, what a week! We filmed a TV commercial on Tuesday starring WWE wrestlers Rey Mysterio and Alicia Fox, who are appearing in a new client spot that will air during the NCAA Basketball Tournament. We’ve had the opportunity to work with incredible clients to produce two TV spots for the NCAA over the past

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Guest Speaker at The Creative Circus

A few weeks ago our Creative Director, Mark Sorensen, had the chance to speak at Atlanta advertising school The Creative Circus during their weekly Friday Forum. He was a last minute addition to the schedule, but none the less had a packed auditorium of eager students willing to listen to what he had to say.

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Our Atlanta Agency Moves Into Modern Office Space

We recently just signed a lease and are beginning to move into a beautiful new modern space in Midtown West! With 25’ windows, a loft-style setting and dramatic Atlanta skyline views from the large third floor balcony, we will be hosting lots of client meetings and receptions to enjoy the new space. Our new space

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What Is A Tissue Session?

We just had a very productive and positive TISSUE SESSION with a new client. On the drive out to see the client, I started thinking about an ad club luncheon where an account guy talked about “tissue sessions” and where the name originally came from. He said the term was used by agencies that are

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Atlanta Agency, Seed Factory, Launches New Client Site

As animal advocates, the partners at Seed Factory, a PR and advertising firm, are passionate about working with companies who have a strong mission for what they do on a daily basis. When Atlanta Humane Society needed an Atlanta agency to develop a robust and easy-to-update website, we were honored to be selected as their

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The Do’s and Don’ts of Interviewing

Having made it over the transition hump from college graduate to gainfully employed PR and ad agency staffer, I have had my fair share of interviews. It’s fascinating to be “on the inside” and hear what agencies deal with as they search to fill more positions. Because of this, I’ve decided to provide a few

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What does a nude Prince Harry have to do with Advertising?

Everything. It shows the power of a smart positioning strategy and execution. It was Las Vegas’ great advertising campaign that got him in this naked trouble after all, right? Now while I may be a bit tongue-in-cheek about this, you have to wonder if the Prince didn’t take Las Vegas’ great brand positioning of “What

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Videos That Sell

We’re very happy to be working with our new client, Arborguard. They have a fantastic business ethic and have being caring for the urban trees in Atlanta and the southeast for 31 years. We just finished a video to help them demonstrate the benefits of a new machine they purchased. The best thing about it

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GoDaddy and Deutsche Get it Right

Have you seen the new GoDaddy commercials running during the olympics? They are 1,000 times better than the old, tasteless GoDaddy stuff. I had to look up who was behind this wonderful improvement in GoDaddy’s marketing and found out that an equity firm bought 3/4 share in GoDaddy and immediately put a qualified agency in

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Seed Factory Photo Makes the Local News

This amazing photo of a lightning strike over downtown Atlanta made the local news and got Seed Factory Marketing a little plug in the process. We set up a camera on the 17th floor of The Atlantic in Atlantic Station and created about 50 images using a 15 second exposure. This was the best image

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Seed Factory Likes a Good Party

The partners at Seed Factory Marketing in Atlanta enjoy a good benefit or celebratory party now and then. Last month our creative director was the emcee for Atlanta Humane Society’s Pet Parade fundraiser. With no practice, Mark stepped up and provided entertainment and a great run-of-show. The only downside was when a woman cornered him

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Who’s Been in the Widget Business Before?

Has anyone at your current advertising or PR agency owned a company outside of advertising or PR? Have they owned a company where they must sell something by using advertising and PR? I would bet, most often, the answer is no. I ask these questions because it dawned on us recently, while updating our website’s

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Staying Busy is a Good Thing.

I walked past a USA Today newspaper at Panera Bread and the cover story was something to the likes of, “Country’s mood is optimistic about the economy”. All of the clients and friends I ask, “How’s it going?” usually reply with a “really busy”. And I believe they are. Everyone I know seems to be

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Werner Ladders TV Spot

Werner Ladders approached us to produce a web video that would run on espn.com and CBSsports.com during the March Madness NCAA Basketball Championship. The trick was that we only had three weeks to concept, present storyboards and produce it. It was exactly the type of challenge we wanted to have to get our new Atlanta

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MODA Client wins Gold & Bronze ADDY

We’re so happy for our wonderful clients at Museum of Design Atlanta who just won a gold and bronze Addy Award for our work with them on the bathroom design exhibit and the Graphic Intervention Exhibit on international AIDS posters. Our work, for the AIDS exhibit won a gold and our “duck bombing” stunt for

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Seed Factory Loves Dogs

Plain and simple, as an Atlanta advertising agency, we do what we can to help companion animals in our community. We have been fostering a dog who has spent the whole 8 months of her life in a shelter and recently got the chance to promote her on the local news. It was a fun

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Are You a RecordSetter? We Are.

Opening up the FastCompany.com site today, we saw our friend’s company being featured front and center. (Check it out here). He’s a former copywriter partner of ours that has left traditional advertising to start RecordSetter.com. He’s regularly featured on Jimmy Fallon and gets to be the official record referee for famous people like Cameron Diaz

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NYC, LA or ATL for Production?

  The nice thing about finally upgrading to an iPhone 4 from the 3GS, is that I cleaned out my photo album and found these photos from the last time we were producing a TV commercial in NYC. We’ve produced great TV commercials in Atlanta, Minneapolis, Toronto and Vancouver, but you still can’t beat NYC

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Flag Planted

This is our first blog post which is really nothing more than saying we’ve staked our claim in the digital soil of the internets. Two solid days of building this site and we’re live with Google Analytics, a Flickr account and all. Heck, we even have a client! Thank you Alliance Theater for being our

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