Clutch is a B2B ratings and reviews firm that ranks businesses in a number of categories. They use market research, service focus, and interviews with past clients (yes, they actually call our clients and talk to them as references!) to decide a company’s rank among hundreds or even thousands of businesses in the same industry…. Read Post
SeedFactory
It’s been a fun year for us at Seed Factory, with lots of great work we are proud of and major milestones for our agency! We’ve travelled across the U.S. filming action-packed and memorable videos, from Breckenridge to Kansas City to Cincinnati and Orlando. We’ve also branded a youth-led initiative for the CDC Foundation and... Read Post
Having produced over 30 videos in 2018, we’d like to share some thoughts on video strategy. You can effectively add compelling video to your marketing mix if you have a solid strategy for how it will be used. Video plays exceptionally well for both B2B and B2C audiences, opening up opportunities for nearly any industry... Read Post
Thanks to the Instagram algorithm that was implemented in 2016, users see 90 percent of the posts from their friends and family, compared to only 50 percent before the Instagram feed algorithm was introduced. This year, Instagram shared the six key ranking factors publicly. Now that we know these factors, mastering the infamous algorithm has... Read Post
After six years in a beautiful office in west midtown Atlanta, we finally decided we had outgrown the space. We witnessed a lot of growth and change on the west side. We loved the walkability of our neighborhood. We enjoyed having Octane coffee a block away, the Atlanta Humane Society across the street, our favorite… Read Post
Since the Federal Trade Commission has been talking about “cracking down” on brands, ad agencies and PR firms in the social media space, I thought I’d take a better look at the FTC’s actual language. In a nutshell, the FTC wants social media “influencers” to clearly attribute posts as being an ad, sponsorship or endorsement… Read Post
You’ve probably heard that YouTube and Facebook are selling six second ads with FOX, the first TV network to experiment with the format. So how should marketers think about this new format that will gain steam in 2018? For one, don’t think of it as new. Anyone remember print advertising? Anybody remember Vine? Yep, the… Read Post
We don’t know of many U.S. advertising and creative agencies that have Highlight Reels. In the U.K. they call them “Showreels”, but I don’t think that’s a familiar term on this side of the pond. Production and post production companies have been using highlight reels for as long as I can remember, but ad agencies… Read Post
It might be a total rebrand or it might be considered more of a brand update or refresh. Either way, it's probably one of the most significant marketing challenges the company will face in a given year and it's important to get it right. Here are a few tips from our experiences. Get decision makers... Read Post
When people think about the Outdoor Sports Industry and which cities and states it thrives in, they usually don’t think of Georgia. What comes to your mind? California, Colorado, Washington, Oregon? Probably. But did you know that Georgia is only behind California, Florida and New York for outdoor recreation consumer spending? From what we can… Read Post