Mark Sorensen

Building Materials – Marketing Collateral Photoshoot & PR Case Study

Because of the amount of marketing work we do in the building materials industry, we often times find ourselves on construction sites. Sometimes it's to interview contractors and produce case study videos, other times it's to document and photograph product installations so we can use the images later for online case studies, editorial coverage, marketing...  Read Post

Building Materials Marketing Agencies

As a CMO, CEO or Marketing Director at a building materials company, finding a marketing agency can be difficult. You need to find an agency that knows enough about the industry that they can pick up on your vertical fairly quickly. We don’t believe that experience in your exact category is necessary or even always…  Read Post

Atlanta Marketing Agencies

As a marketing director, CMO or CEO, finding an Atlanta Marketing Agency can be a time-consuming effort. You have to find the right service offerings, work or portfolio you admire and good human connections. We don’t believe that industry experience is always necessary, but it can depend on if it’s a complicated B2B space. Seed…  Read Post

Paws for the Cause: Our Work on the Humane Society Tampa Bay Website

Projects that we get especially excited about are ones that support a greater purpose. The entire Seed Factory team loves animals and felt honored and passionate about working with the Humane Society of Tampa Bay (HSTB) on their website re-design. We established a new look and feel for the HSTB website as well as organized...  Read Post

A Fast Car and Empty Streets

FOR IMMEDIATE RELEASE: Seed Factory collaborate with local companies to ramp up creativity during slower Covid-19 times. When business slows down, make lemonade. August 14, 2020 – Atlanta, GA – Seed Factory, an Atlanta-based advertising agency, partnered with Autohaus Social and Tunewelders, an audio experience company, to create an action-packed video that plays up the...  Read Post

Ad Age Small Agency Conference & Awards

I attended the Ad Age Small Agency Conference last week for the first time. It was in New Orleans and since that’s such a short flight from Atlanta, I thought it’d be a nice place to network with other agency owners and learn a few things. It was a very organized, well run conference. This…  Read Post

Outdoor Brand Tagline Proves Test of Time

We hope all the outdoor brands and retailers had an amazing time at Outdoor Retailer in Denver last week. We were not there this year, but very much want a client that gives us reason to be there next year. What I did notice last week in Atlanta was REI’s outdoor billboard that sits atop…  Read Post

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