Caleb Hall

Storytelling: What marketers can learn from Hollywood

At some point in your life, you’ve walked into a movie theater carrying an oversized bucket of popcorn and high hopes, sat down and prepared yourself to be dazzled by the latest Hollywood blockbuster. Only to find that 120 minutes later, you are left with a lackluster feeling of “why did I come watch this?”…  Read Post

Video Pre-Production and Post: Helping your Brand Succeed

You’ve chosen a concept and approved a script. Now what happens? Well, we’ve all heard the phrase “quite a production.” If you’ve ever been around a film shoot, you know all too well what this means. Shooting video or TV commercials doesn’t mean a guy with a camera just shows up and starts shooting. What…  Read Post

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