Angie Maddox

PR Content Strategy & SEO: Three Ways to Win

As you are planning your 2019 Content & PR Strategy, you should align it with your SEO efforts to win on search. Our agency approaches content strategy and SEO as a collaborative effort because without coordination and alignment, we find the efforts aren’t as impactful. These days, SEO is mostly driven by content & PR…  Read Post

Content Marketing Strategy-Six Benefits

If you Google “content marketing strategy”, you’ll find more than 980 million page results. It’s undoubtedly been a hot topic over the past few years and if you have a marketing role, you are probably asked continuously about the best content strategy and approach. For PR professionals, content strategy isn’t new, but instead another term...  Read Post

Seeking Creative Inspiration

As an account person who has worked with a large range of creative folks who have varying degrees of passion, I have learned that the best work comes from a creative team that cares. And by care, I mean a team that is inspired to produce the best work for the client. Sure, everyone wants…  Read Post

Branding Emotion

Helping build a brand based on a powerful insight is our favorite type of work we do here at the agency. We had the opportunity to partner with Navicent Health to build a new, simple, understandable brand. Developing a branding campaign around a central truth is a tactic that all marketers can leverage within their…  Read Post

Werner Co. Wins PR Daily Award!

We’ve had the opportunity to work with Werner Co. for more than three years now and today received news that a recent campaign won the FIRST place prize in Ragan’s 2015 PR Daily Awards for best Product Launch. Exciting news! As background, Werner introduced an entirely new type of ladder to the market and through a…  Read Post

Transparency in a Crisis is Crucial

The past 48 hours have been very telling for the Germanwings Flight 9525 crisis. While horrified by the tragedy, I would like to compliment the speed and transparency of which the information is being delivered to families and the public. With loss of life, especially of this magnitude, there is nothing more critical than to…  Read Post

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