Angie Maddox

10 Favorite Projects Since Starting Seed Factory

We are coming up on nine years of having our marketing (PR & Advertising) agency, Seed Factory. When we started the agency, my business partner and I committed to investing at least one year to making a go of it. We didn’t start the agency for financial prosperity, but instead it would give us a...  Read Post

The Women Who Inspire Us

We like to celebrate like it’s International Women’s Day every day at Seed Factory, but the official holiday falls on March 8. In honor of this year’s International Women’s Day, members of our female-fronted PR team took a moment to share the women that inspire them most and why. Hilari, Senior Account Executive My great-grandmother,…  Read Post

Thought Leadership Successes

An integral part of our communications strategy we implement for our clients at Seed is thought leadership. For our manufacturing and building clients, it’s critical to position leaders within their companies as experts in their industries. We continually work with Atlas Roofing, one of our longest-standing clients, to share educational, thought-provoking content with their target…  Read Post

Atlanta-based Manufacturer Gets a Brand Refresh

We love working with manufacturers on marketing and branding, helping them focus their message, improve their positioning and better reach their target audiences with strong visuals and writing. Earlier this year, we had the opportunity to complete the first phase of an integrated marketing plan for our manufacturing client Unibloc Pump. Unibloc – an Atlanta-based...  Read Post

PR Content Strategy & SEO: Three Ways to Win

As you are planning your 2019 Content & PR Strategy, you should align it with your SEO efforts to win on search. Our agency approaches content strategy and SEO as a collaborative effort because without coordination and alignment, we find the efforts aren’t as impactful. These days, SEO is mostly driven by content & PR…  Read Post

Working Late at Seed Factory

We’ve all been there, working those late hours to get your presentation where you want it before your big account meeting, or creating concepts for new logos for a client. It’s a little scary but worth it. As videos are becoming more important in storytelling for all aspects of content marketing, our Creative Director, Mark…  Read Post

Content Marketing Strategy-Six Benefits

If you Google “content marketing strategy”, you’ll find more than 980 million page results. It’s undoubtedly been a hot topic over the past few years and if you have a marketing role, you are probably asked continuously about the best content strategy and approach. For PR professionals, content strategy isn’t new, but instead another term...  Read Post

Staff Highlight- Our Creative Inspirations

While a lot of times on our blog we talk about the work we’re proud of, our amazing clients, and our thoughts on the communication industry, we also think it’s important to share some behind-the-scenes insight into our agency culture and processes. Our small yet scrappy team is filled with creative individuals who all bring…  Read Post

Highlights from our Summer PR Successes

It’s been a busy summer for the Seed team, with exciting new branding assignments, video work, initiatives for the CDC Foundation and securing influential media coverage for our B2B and B2C clients. For some of our PR wins, we’ve flexed our best media muscles to secure earned media coverage, product placement and influential award listings…  Read Post

Seeking Creative Inspiration

As an account person who has worked with a large range of creative folks who have varying degrees of passion, I have learned that the best work comes from a creative team that cares. And by care, I mean a team that is inspired to produce the best work for the client. Sure, everyone wants…  Read Post

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