We love working with manufacturers on marketing and branding, helping them focus their message, improve their positioning and better reach their target audiences with strong visuals and writing. Earlier this year, we had the opportunity to complete the first phase of an integrated marketing plan for our manufacturing client Unibloc Pump. Unibloc – an Atlanta-based manufacturer of sanitary pumps and products – came to us to elevate their brand, and we delivered with a successful brand positioning, brand identity update, anthem video and website launch – UniblocPump.com.
Watch the video here:
When updating the corporate branding, the goal was to conserve the 30-year history of Unibloc while modernizing and simplifying their image to better communicate what Unibloc is all about – premier products and top-notch customer service. We gave Unibloc’s logo and color palette a more modern treatment, complementing their signature red with soft blues and greys and making the logo fresher and more visually appealing. These new elements are seen across Unibloc’s website, business cards and sales and collateral materials – which we also redesigned to ensure brand consistency across all touchpoints.
The new Unibloc website is designed to be more user-friendly and provides in-depth product information to help customers make informed product decisions. Responsive for desktop, tablet or mobile browsing, it provides an improved customer experience that already has seen a 54% increase in web traffic since in less than one month.
Phase two of our integrated marketing efforts for Unibloc includes the implementation of intensive digital marketing and public relations strategies to share Unibloc’s story and generate conversions and turn leads into customers.
If you’re looking for integrated marketing, PR or branding services, we’d love to chat with you. Give us a call at 404-996-4041 to schedule a meeting over coffee or shoot us an old-fashioned email at firstname.lastname@example.org.
We look forward to connecting.