WHY WE EXIST
Because we care more about our clients’ success and the work, than agency profits. Granted profitability matters, but it doesn’t drive us, it follows us. We do great work and success follows. It has for over 13 years.
Angie Maddox and Mark Sorensen started the agency after years of working at large, tier one agencies. Both are very successful and respected in their fields of PR and Advertising. They’ve won awards, made clients happy and moved clients’ growth trajectories.
They started Seed Factory to bring the best of large agency Creative and PR skills to a nimble, independent agency culture. They wanted to be an agency that was owned and run by makers, not managers.
Today, we have an amazing team, while continuing to exist for the sole purpose of doing great omni-channel work for nonprofits, national and regional manufacturers, CPGs and service providers.
Let’s talk. You’ll soon feel the passion we have for every client engagement.
Capabilities
As an integrated marketing agency based in Atlanta and Southern California, we focus on creative content, branding and advertising including brand identity, positioning, marketing strategy, copywriting, graphic design and video production. We work with national and regional B2C and B2B brands that care about ideas and execution. Often times we work with challenger brands, but also with some category leaders to keep them ahead of the competition. From project and creative briefs, through ideas and execution, you can be assured you’ll get talented people working on your brand. Because of our backgrounds at large agencies, we know what it takes to stand out. But now we operate in a much more nimble package because you have to move at the speed of digital in today’s marketing world. With a team of marketing experts assembled per project, we have a huge network of the most talented people in the country and in-house.
Branding & Design
Branding and Graphic Design are so important because it sets the tone for how a company presents themselves. Without a strong brand and design execution, acceptance of your message is more difficult. Because of this, we bring awarded experience and keen eye to all our partner’s brands.
- Brand Positioning
- Logo & Brand Identity
- Brand Style Guides
- Website, Brochures & Collateral
- Ad Campaigns
- Photography
- Copywriting
Video Production
From concepts to storyboards (or documentary style), pre-production to post-production, we can do it all or come in at any point. We create videos that connect, educate and inspire people to act. We tap into emotions like humor, empathy or excitement through visual, music and well crafted ideas. If it’s documentary style, we ask the right questions and connect with our subjects in a way that allows openness and trust.
- TV Commercials
- Brand Anthems
- Case Studies
- Testimonial
- Nonprofit Storytelling
- Mission & Vision
- Fundraising
- Impact & Event
Public Relations
Promoting your brand, product or initiative driven stories is crucial for growth. We know how to develop compelling messages for a variety of stakeholders. From business partners to influential media and consumers, we identify the right approach, timing and channels to create a memorable and successful public relations campaign.
- Media Pitching for B2C and B2B
- Case Studies & Thought Leadership
- Social Media Strategy & Activation
- Positioning and Messaging
- Product Launches
- Consumer Education
- Content Strategy & SEO
- Influencer Marketing
Digital & Social
We understand how to market to an audience online. It’s where 80% marketing, advertising and PR happen. We’ll help you with your owned, earned and paid digital channels. We’ll develop the strategy to deliver better results. We can help you find, target and engage with your audiences where they live online.
- Website Design & Dev
- SEO & SEM (for small to med. size brands)
- Creative Ad Campaigns
- Integrated Online Marketing Strategy
- Social Media Content
- PR & Influencer Engagement
Leadership
As Yoda once said, “Smaller in numbers are we, but larger in mind.” That’s the agency model that works for us and our clients. The in-house, day-to-day team is smart and efficient yet small. Pair that with our network of long-term, accomplished contractors and you get the success we and our clients have benefitted from for over 12 years.
She brings a broad range of expertise that includes driving brand PR for consumer clients, leading product launches for B2B companies and managing consumer-education initiatives for leading retailers. Her experience in developing integrated marketing strategies and communications plans is an asset for any brand.
He has worked for a variety of national and regional brands including AT&T, Navicent Health, Bosch Geothermal, Capital One Banks, ING Financial, REI Outdoor Retailer and Werner Ladders.
Mark consistently delivers creative solutions that receive client praise and industry award recognition, including a prestigious Emmy Award nomination and a “Best Spot of the Year” accolade from Adweek magazine. He has been published in Communication Arts magazine, Luerzer’s Archive, and Print magazine. In the past he has taught creative concept classes as well as strategy classes in the Minneapolis and Atlanta advertising agency communities.
John S. (view work here) is a senior copywriter and creative director who’s appeared in One Show and Communication Arts. He’s won National Addy’s, local and regional Best of Show, been a finalist in the Radio Mercury Awards and taken home a half dozen Effie’s to boot. Besides helping Seed Factory, his client experience includes AT&T, vitaminwater, Pizza Hut, Intercontinental Hotels Group, CapitalOne, UPS, ING, Coca-Cola and Ritz-Carlton.
Troy L. (view work here) has been a copywriter, creative director and agency owner during his 20+ years in advertising. He has won major industry awards, including a Radio Mercury award plus a handful of One Show pencils. Most notably, one of his TV commercials was literally written into an Episode of Friends. He’s help build brands like Apple, Subaru, Volvo, The North Face, Sesame Street and Belvedere Vodka, to name a few.
Frank H. is our superstar developer. He can program anything and then house it in an easy to use CMS like WordPress. We like to brag that he’s German because his efficiency and orderly attention to detail is such a perfect German stereotype that is also brilliant to have in your developer.
Joe K. is one of the brand planners we use for advertising and branding assignments. Although he lives in NYC, we fly him down as often as needed for client engagements and workshops. He has been on the client side with Absolut vodka and has led many Fortune 500 clients through positioning from the agency side.
Craig M. has worked as a copywriter and creative director in London, Boulder, LA and Atlanta. You would recognize his work on brands like Domino’s, Burger King and more. He is definitely a top-of-the-food-chain writer.
Testimonials
We’re fairly humble and even if we weren’t, we’d like you to hear from someone else. To us, that’s the power of PR—getting others to write about your brand. So we’ve done it for ourselves with a little pleading, prodding and begging. We’re delighted with the below testimonials and we think you’ll be delighted working with us.